Are you passionate about Digital Marketing? Do you want to know some key factors of Digital Marketing? If yes, this article is for you and it is very important to learn before getting into the world of Digital Marketing.
In this article, I’m briefly discussing some points which will really help you in focusing on Digital Marketing more effectively irrespective of who you are currently.
In simple, digital marketing is the utilization of digital technology to achieve marketing goals. Most people say that Marketing is just a promotion of the product or service. Do you really agree with that? No, marketing is not just selling something to make profits. It’s an emotion, trust, and attachment that you are building with the customer. The right product speaks itself and reaches the people.
Before getting into Digital Marketing, let’s first understand what is Marketing. There are several ways to define marketing.
Generally, marketing is the process of selling a product or service of a company to the customer. It is also defined as the process of understanding your customers
There are two major ways to reach out to people. They are Traditional way and the Digital medium.
Newspapers, Television, Radio, Pamphlets, Magazines (Traditional Marketing) and Social Media, Search Engines, Websites, Blogs, Emails (Digital Marketing).
The key differences between traditional and digital marketing:
In traditional marketing, we might reach a wide number of audiences but very few likely turn into potential customers as it fails to reach a particular category of people who are really interested in our product or service. But in digital marketing, we can target the people very effectively who are really looking for our product or service and they are more likely to turn into our potential customers which are more reliable and cost-effective.
In traditional marketing, there is no control over the budget, and hard to measure the Return on Investment (ROI) but in digital marketing, everything is under control and we can easily measure the ROI.
It doesn’t mean that the traditional ways of marketing are always not effective. It has its own benefits over digital ways. For example, if the product or service is more generic then Traditional Marketing is really good to reach wider audiences and turning them into potential customers.
In digital marketing, content, niche, and communication skills play a vital role. If we have proper content for the right niche we can easily achieve success in digital marketing by adopting a few digital marketing techniques.
One of the best-selling author and marketing expert Jay Baer said “Content is fire; social media is gasoline.”
And also communication skill is very essential in digital marketing success. Marketing won’t happen without proper communication. Even though you have a very good product or the best service but if you fail to communicate with the audience it is of no use. Many times, the average quality product hits good sales than the better one just because of the way they communicate with the audience (I’m not encouraging this but trying to explain the importance of good communication skills).
Beth Comstock, Vice-Chair of General Electric said “You can’t sell anything if you can’t tell anything.”
Let’s look into the three major key factors in Digital Marketing:
1. CATT funnel and framework.
2. Integrated Digital Marketing
3. Personal Branding
- CATT funnel and framework:
In simple it is represented as; Wealth = n ^ CATT
n = Niche
C = Content
A = Attention
T = Trust
Niche — The product or service that you are providing or where you are good at. The selection of niche is a very important aspect and needs to be very careful upon this. There must be some demand or hungriness that your product or service must be capable of fulfilling.
Content — Something that you are going to create to drive the audience based on your niche. It might be signing up for a newsletter, creating an account, providing email and phone numbers, trying some free services, etc.
Attention — Driving attention towards the content. In simple it is traffic that drives the audience using different channels like social media, SEO, the mouth of the word, referrals, Ads, etc.
Trust — This is the most important phase in the funnel. Here you are developing trust with the audience through the product quality or service. And it is very important to look at the feedback, responding to their queries, re-targeting, etc.
Transaction — Here in this phase you are converting the audience into potential customers using different sales methods.
2. Integrated Digital Marketing:
This is one of the major techniques to become more successful in digital marketing. The name integrated itself says combined. A single piece of digital marketing method doesn’t work efficiently. Digital marketing success is a combination of different methods that helps in building our community. The different digital marketing methods involve Email Marketing, Paid Ads, Social Media Marketing (SMM), Search Engine Marketing (SEM), Content Marketing, etc.
Concentrating only one or two of the above fails to generate the leads and finally ending up with very less or no results in most cases. When these different methods are used altogether we can able to get more number of quality leads.
Let say you have collected a bunch of Emails and directly start sending the emails to promote the product or service or to invite to our blog without knowing whether they are interested in your kind of content or not. What happens next? The people are not going to open your mail and suppose if they open but are not likely to visit your blog or purchase from you as there are already tons of junk emails in everyone’s inbox /spam and you are going to be one of it.
Finally, the results are not satisfactory and all your efforts went in vain. Why this really happened? Because you are concentrated only on email marketing and there no is no proper usage of integrated digital marketing. People will not visit your blog/site unless you are familiar with or known to them. Even though you have collected emails and trying to drive traffic but no use. The same scenario follows for the rest of the methods.
So how to overcome this? This is the solution, an Integrated Digital Marketing.
For example, let say you are a dietician. Initially, you do some paid advertising or by using the SMM or SEM method, you drive some traffic to your blog/site, and soon when a visitor lands on the landing page there will be quality content like some health tips, morning exercises that makes the visitor feel something positive about your blog or on you as a dietician. Now you can encourage them to drop their emails or phone numbers by providing them free eBooks or PDFs or for more health and nutritional tips. Now visitors are likely to provide their emails and phone numbers and they are the ones who are going to be your potential customers in the future. This way you are building trust and attachment with the visitors rather than directly pitching them to the sales.
3. Personal Branding:
Personal branding is very important in Digital Marketing because no one ever comes to you or finds the product or service that you are providing unless and until you showcase yourself and that is what is called personal branding. The golden procedure or practice to evolve as a Personal Brand is MassTrust Blueprint.
The above image can best illustrate the understanding of the MassTrust Blueprint.
Learn — Before creating a personal brand, necessarily you have to be good at something and need to learn new skills by understanding the concepts, remembering the facts, and practicing the procedures.
Work — After gaining the necessary skillsets you need to implement it in the real world by working on real-time projects.
Blog — Later create your own blog/site and publish the articles related to your work, your skills, your unique perceptions, etc which helps the audience to know better about you and your skills that results in gaining confidence.
Consult — Now you understood the concepts in a better way and acquires all the necessary knowledge and capable of solving real-time problems. Now you can able to consult companies, organizations, clients, etc instead of working for them.
Mentor — Later you can do start mentoring like the one who can become like you. When you start teaching others you are becoming more qualified and the level of understanding is higher.
Startup — Now you can be able to understand the behavior of the market, set-up your own company, launch the product or service, and be your own boss.
If you want to get success in Digital Marketing, you should have a very good knowledge of all the digital marketing methods and you must be highly qualified in at least one or two. It is one of the booming trends as there will be no single business without a digital presence nowadays. To start with digital marketing one doesn’t require huge capital but just a good internet connection, a laptop, mobile, and skills to understand digital technology and utilize them.
But before jumping into the Digital Marketing field, figuring out the right niche is very important. Talent, Market, and Passion altogether combined give you the right niche. Missing any one of these will not yields the best result. For example, you have the talent for something and there is a market but you have no passion to do it, it’s of no use, and vice-versa. So finding the right niche plays a vital role in digital success. This is a growing business. So, don’t neglect the opportunity here.
It is always not only the strengths of digital marketing, but there are a few weaknesses also. Every field has its own pros and cons. Feel free to drop a comment about your perception of digital marketing and stay tuned for the next article where I’m discussing the basics of Digital Marketing.
Further articles to read on:
- Importance of Personal Branding
- Fundamentals of Digital Marketing
- Namecheap Hosting and Domain
- Digital Marketing Internship
- How to make money online!!
- Identify your digital target audience
- Hacks to grow your Instagram followers
- Facebook Campaigns
- Content Marketing procedures
- A short video explaining the Fundamentals of Digital Marketing
- Seven things need to know about Digital Marketing
- Keyword Research
- Digital Marketing strategies
- Simplified Digital Marketing