You’re a website owner and not getting the right amount of traffic for your website; the problem is not with the website but the keywords you’re targeting, the way you optimize it for search engines, and the number of backlinks.

Many people misconceptualize that getting more backlinks is the only approach to SEO, and that’s wrong. Backlinks’ is one of the major factors to rank higher on the Search Engine Results Page (SERP) but not the only factor that decides.

To improve your site’s ranking, you need to focus on all aspects such as targeting the right keywords, creating in-depth high-quality content, and concentrating on all the core elements of SEO viz. on-page, off-page, and technical SEO that constitutes a better position in search results.

But many SEO guys in the industry mislead business/website owners about SEO, offer massive backlinks for cheaper prices, and ensure top ranking for websites in search results. They accomplish this upon following some black-hat SEO techniques such as private link networks, cloaking, keyword stuffing, and many more. These black-hat SEO practices violate the search engine’s terms of service and will end up getting banned from Google.

They also assure quick results for SEO efforts and promise the no. 1 position in Google search results even for short-tail high search volume keywords. None of the SEO professionals can guarantee accurate results for SEO efforts in terms of search rankings, especially for those highly competitive keywords. Even the top-notch experts can’t assure you the no. 1 position on SERPs. The one who ensures this, making the false promise that everyone love to hear. Even Google warns website owners to stay away from such false SEO claims.

And some SEO guys offer link buy services. Buying links goes against Google’s policies & will destroy your search rankings. If Google catches you on this, there are more chances of the website getting penalized.

Generally, the results of SEO efforts start to show up after 5 or 6 months for most websites, and in some scenarios, results can be seen very earlier. The higher ranking in SERPs depends on the niche, search volume, competition, keywords, backlinks, and many more factors, and none can predict it.

It doesn’t mean it’s impossible to rank no. 1 on search results or appear on the 1st-page of SERPs. A website’s ranking depends on three major factors- relevancy, authority, and user signals. It requires a lot of time, sincere SEO efforts, and more importantly, patience. SEO is a long-term game and a continuous ongoing process. You can be on top of search results sooner or later.

To summarize, SEO is not only the practice of getting more backlinks’ but the equated effort of all factors- targeting the right keywords, high-quality content, on-page & off-page SEO, content SEO, technical SEO, and much more. And always be aware of fake promises and early result claims in the SEO industry.

If you’re looking for quality SEO services or digital marketing solutions for your business and want to gear up the revenue from your website digitally, feel free to contact me. I promise I’ll give you the best-in-class SEO services and the right digital marketing solutions for your website/business.

Look at my blog for various articles on digital marketing and SEO.